Marketing
Analytics

Description

Marketing Analytics systems gather marketing-relevant business data and arrange these via structured and simple views. Out of this data, strategists and managers gain valuable insights into and for their marketing plans. They understand the impact of previous initiatives, control and steer current activities, and develop profitable marketing strategies backed-up by data.

Systems

Customer benefits

  • Profit optimisation of marketing strategies via intelligent segmentation of customer data
  • Holistic view of target audience and customer segments
  • Prompt and event-driven monitoring of customer behaviour
  • Precise statistical analysis of marketing activities
  • More effective and efficient marketing campaigns thanks to sophisticated analysis tools and predictive modelling
  • Improved cost-benefit ratio in marketing and synergies for cross-channel campaigns
  • Bigger customer satisfaction and higher customer loyalty due to optimised marketing activities
  • More stable business relationships and higher turnover per customer

Modules / Features

  • Visual Analytics
  • Statistical Analysis
  • Business Intelligence
  • Big Data Analytics
  • Predictive Modeling
  • Analytic Reporting